Millbrae Rotary - Five Avenues of Service

The Object of Rotary is to “encourage and foster the ideal of service as a basis of worthy enterprise.” Rotary is a service organization. Since 1910, the Rotary Motto has been “Service Above Self.”

Based on the Object of Rotary, five Avenues of Service are Rotary's philosophical cornerstone and the foundation on which club activity is based:

Club Service

This “Avenue” focuses on strengthening fellowship and making the Club function effectively in achieving its goals.

Click here to find out more about Club Service at Millbrae Rotary.

Vocational Service

This "Avemue" represents the opportunity that each Rotarian has to represent the dignity and utility of one’s vocation as an opportunity to serve society. Rotarians promote and foster high ethical standards in business and professions and promote the recognition of the worthiness of all useful occupations.

Click here to find out more about Vocational Service at Millbrae Rotary.

Community Service

This “Avenue” relates to the activities that Rotarians undertake to improve the quality of life in their community. Particular emphasis is given to helping children, needy families, the aged, the handicapped, and those most in need of assistance. Rotarians strive to promote the ideal of service in their personal, business, and community lives.

Click here to find out more about Community Service at Millbrae Rotary.

International/World Community Service

In this "Avenue", Rotarians strive for the advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service. International Service Projects are designed to meet the humanitarian needs of people in many lands, with particular emphasis on underprivileged children and families in developing countries.

Click here to find out more about International Service at Millbrae Rotary.

New Generations Service

This newest "Avenue" recognizes the positve change implemented by youth and young adults through leadership development activities.

Information on this page came from the following sources:

The Object of Rotary page on the Rotary International web site

The ABCs of Rotary by Clifford L. Dochterman, published by Rotary International.

www.rotary.org/Rotary Basics,